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FOR HIGH-PERFORMERS WHO REFUSE TO SETTLE

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Hey there, I'm Eric Reiners, C-Level Executive Turned Performance Coach. Your Guide to Sustainable Success.

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Hey friend,

Glad you're here.

I'm Joe, the founder and dreamer behind the beans robust café au lait crema sweet steamed, body sugar cream qui aged french press grounds.

Eric Reiners

My Journey: 

From Burning Out to Breaking Through 


I used to be that executive who thought success meant working harder, longer, and pushing through at all costs.

Back when I was leading teams across different organizations, from $1M startups to $1B enterprises, I was the poster child for hustle culture. Late nights. Constant meetings. A calendar that controlled me instead of the other way around.

Until everything came to a breaking point.

You know the drill.

Sunday nights filled with anxiety about the week ahead. Endless meetings that feel like they're going nowhere. Checking emails at 11 PM. Feeling exhausted but unable to pinpoint why. Wondering, "Is this really what success looks like?"

Your calendar is packed, but you're not making the progress you know you're capable of.

You're successful on paper, but something inside is restless.

Family time feels rushed.

Personal goals keep getting pushed to "someday."

These aren't just bad days. They're warning signs.

The high-performers I work with often tell me:

 "I'm constantly switching tabs but never feel fully present"

 "My work is consuming me, but I'm not sure what I'm working towards"

 "I'm achieving, but I'm not fulfilled"

This isn't a personal failure. It's a systemic problem that most driven professionals face.

And it doesn't have to be your permanent state!

I realized the traditional model of success was fundamentally broken.


High performance isn't about how many hours you work, it's about how strategically you show up.

 

That's when I began developing a different approach. Drawing from my corporate leadership experience and my practice of yoga and meditation, I started exploring a holistic method of performance that doesn't sacrifice personal well-being.

 

Now, I help high-performers do what I learned the hard way:

 Rebuild their relationship with work

 Create sustainable success without burning out

 Find purpose beyond the next promotion

 Develop a life that feels as good as it looks on paper

 

My mission is simple:

 

Help driven professionals step into a new paradigm of performance. 

 

One where achievement and fulfillment aren't mutually exclusive.

 

This isn't about working more. It's about working smarter, with purpose, and staying true to yourself.

 

My Bio


Bridging Corporate Leadership and Human Potential 

I've spent my career in the trenches of high-stakes corporate environments, leading teams across organizations ranging from $1M to $1B. My professional journey has taken me through complex leadership roles where performance isn't just a metric…it's a lifeline.

But my approach goes beyond traditional corporate training.

I'm a certified yoga instructor and meditation practitioner, bringing a unique blend of eastern philosophy and western corporate strategy to performance coaching. This isn't just theory. It's a proven methodology I've developed through years of hands-on leadership and personal transformation.

My work is rooted in practical experience:

 Senior leadership roles across private and public sectors

 Coaching executives and teams in high-performance environments

 Developing training programs that don't feel like "corporate speak"

I've been featured in peak performance workshops, where participants consistently describe my approach as:

 Practical
 Deeply insightful
 Refreshingly honest

My Mission is Simple

 

Help driven professionals create a life of purpose, performance, and genuine fulfillment. Not through hustle, but through strategic, intentional growth.

Where to next?

 

 

Download
Time Transparency Technique

Reclaim your calendar and unlock your peak performance with our proven method for high-achievers. Discover how to transform your time from a source of stress to your greatest strategic asset.

DOWNLOAD HERE

 

Schedule
Strategy Session

Break through your current limitations with a 30-minute performance consultation. We'll dive deep into your unique challenges and map out a personalized path to sustainable success. 

BOOK A CHAT

 

Learn
Winning at Work Program 

Our comprehensive neuroscience-backed approach to professional transformation. Master your energy, purpose, and performance in ways you never thought possible.
 

SHOW ME
TURN FRIDAY AFTERNOONS INTO YOUR SECRET WEAPON
Friday Afternoon Strategy Hack

While everyone else is planning happy hour, you'll be strategically positioning yourself weeks ahead. This free guide reveals how top performers use their final hours of the work week to outmaneuver their competition.

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